Robert Mayer

Published in English, Korean, Russian, Polish, Chinese, Arabic, Japanese, Indonesian, and Thai.

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Table of Contents

Think about your last argument with a family member, a co-worker, a supplier, a customer, a boss, a contractor, the IRS.

Arguing. There's the rough and tumble of the norm, the amateur's game. And then there's the pro's game of winning arguments without coming to blows by knowing what to say, how to say it, and when to say it.

Professional con artists and top-gun trial lawyers. Superstars selling Beverly Hills mansions, television evangelists selling salvation, and infomercial pitchmen selling gadgets. Political speech writers, professional fundraisers, and psychology gurus. Bob Mayer met with and collected tips and tactics from good guys and bad guys having but one thing in common: In their own respective arenas, each is a master of the art of finessing desired outcomes. Tips that will empower you by getting others to feel what you feel; believe what you believe; and think what you think.

To drive home his eye-opening lessons, Bob uses metaphors, engaging stories, humorous anecdotes, and masterful techniques that he has discovered and honed over the years.

Get A Grip

To control an argument you must be in control of how you will be. You'll discover the empowering secret of being able to respond rather than react; of controlling your anger and emotions.

Link To Lead

You'll discover 4 moves to bring an in-your-face attack to a screeching halt.

People buy into trust first, into logic second. It's never enough that your argument sounds right (logical), it must also feel right (trust). You'll understand why "feeling right" is about how you are rather than how things are. You'll learn how to create a Consent Zone, a "feels right" environment.

The other guy colors the world with his expectations, concludes facts from his assumptions, is stubbornly convinced that he knows what he "knows," and thinks in either/or terms. You'll discover 5 keys that unlock sealed lips and closed minds and how to finesse his retorts with Surgical Strike Questions.

Lead With A Bulletproof Argument

The book reveals 5 Content Creation Strategies to craft bulletproof arguments and the Magic of 3's Tactic to support and advance your logic.

When your argument is in a letter or memo, the other guy can re-read, absorb, and understand. Luxuries that a listener doesn't have. But with a writing, you're never sure whether you've broken through or whether your writing has gotten anything more than a quick once-over. Your writing will be more compelling and convincing when it passes the Does-this-Sound-Like-Me Test, the Trip Easy Test, the Fourth Paragraph Challenge, the One Equals One Rule, and the Total Look Test.

The person on the other side of your argument may not have the patience or the will to hear you out in a telephone call. You'll learn telephone tactics that will keep your listener tuned into your argument.

The book's Approach Strategies Guide tells you when your argument is best advanced in a meeting, in a writing, or in a phone call.

Cinch Consent

You'll discover how to prompt your desired outcome by triggering and stimulating action as the other guy quests to satisfy his highly predictable emotional needs.

Family and Friends

Sometimes arguments are with close friends and family. Sam and Libby argue nightly about homework with their teenage daughter, Sue. To restore family peace, 17 "cool moves" and "hot tips" were suggested by radio call-in audiences and workshop students. Ideas that the book considers and rejects in favor of a sure-fire family and friends strategy that the book reveals in a dialogue between Sue and her mom.